Pavel Koshak, Palex’s CEO, was a speaker at SECON, a Russian IT conference

  • Pavel Koshak, Palex’s CEO, was a speaker at SECON, a Russian IT conference

Pavel Koshak, Palex’s CEO, was a speaker at SECON, a software developers conference held at the end of April in Penza. During the conference day dedicated to non-technical issues, he gave a talk named “It’s Time to Go Global, or Five Secrets of High-Quality Localization,” and after that went on to take part in a panel discussion on the possibility of running a successful IT business in the Russian provinces.

Partial or imprecise localization can deprive a company of an opportunity to quickly communicate the value of its product to potential customers. That’s why it’s so important to make provision for language support at this early stage, a principle that’s as true in terms of technology as it is from the marketing strategy standpoint. Pavel Koshak laid out what can happen when a company fails to pay the requisite attention to localization. He also shed light on the basic stages of language adaptation and on the kinds of mistakes that a company can make when trying to deal with it on its own. The conference participants found “It's Time to Go Global” to be one of the most informative talks of the conference's non-technical day.

The subsequent panel discussion focused on whether it is possible to build a large-scale IT business in the Russian provinces, or such goal requires relocation to the capital. Pavel Koshak was joined on the panel by Fedor Skvortsov of Aurigma, from Tomsk, Vladimir Rozov of BIT.GAMES and Evgeny Mironichev, author of To Hell with the Office!, both from Penza, and Andrei Galitsky of SuraSystems, from Munich. In particular, they touched upon the issues of how to find employees in the provinces, and discussed the conditions that have to be created in order to encourage IT specialists to stay in their home towns.

SECON is a software developers conference that has been held in Penza annually since 2007. This year the event took place on April 21-22. The first day of the conference, the non-technical one, saw discussions of particular aspects of IT business, education, and other topics of importance to the industry. Over five hundred people attended. The second day, devoted to issues of software development, drew over eight hundred people.

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